Will the Android Market be fragmented?
Business Week Tech Beat has an interesting story “Will Moto Fracture the Android Market?“. It Motorola will introduce signature apps for it´s upcoming Android devices. The move seems reasonable from an end user experience and a differentiation strategy perspective. On the other hand, this move may lead to a Android as a fragmented platform if other vendors follow. According to Business Week:
“Well, now it appears that the Android movement is fracturing. And that might make it less attractive to end users and developers alike. Developers may have to tweak their Android apps for them to work well on various makers’ phones. Users may have to sift through the Android Market searching for apps tailored specifically to their devices. That’s certainly not the end of the world: Sites like Handango.com offer apps for various handset models successfully. But that adds complexity to the process, and, in many ways, this defeats the purpose behind Android.”
Microsoft achieved to make Windows the standard platform all Wintel PCs. It may seem that Google can´t copy that (but that was probably not their ambition).
(Via Tech Beat – BusinessWeek.)
